An epic quest into the world of finance

FinanceGang, I have some bittersweet news…actually more sweet then bitter. 🙂  I recently got a job in a marketing position within the financial industry!  Woo hoo!  Since starting Lindsay Plathe Marketing Consulting, I have been fortunate to have the opportunity to learn about many different industries.  I am continuing that trend by diving (head-first) into marketing in a whole new world…or so it seems. :S  Anyway, I’m so excited to take this journey!

Fear not!  This isn’t the end of Lindsay Plathe Marketing Consulting!!  I will continue to be available for all your (and your friends’) marketing needs in the evenings.  Feel free to call me then, otherwise, contact me through email and I will get back to you within 2 business days.

More updates to come on this new chapter in my life…Stay tuned to learn about marketing in the world of finance.

Social Media for My Fellow Caffeinated Dummies

Social Media for My Fellow Caffeinated Dummies

As an avid coffee-drinker, I found this graphic very helpful in explaining just how each social media venue specifically works…check it out!

Top 12 Ad Campaigns of the 20th Century

As I was doing my usual caffeinated, morning marketing research, I came across an awesome article on CNBC.  The following introduction written by Contence Parten which is what intrigued me to feature this on today’s post.

Top Ad Campaigns of the 20th Century“As the old adage goes, you can lead a horse to water, but you can’t make him drink. Nothing could be truer when it comes to advertising. Great ads can yield dramatic results, but if the product quality isn’t there, well, that horse won’t be pulling out the platinum card anytime soon.

Still, great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse.[…]” 

Take a few minutes and think about how advertising has changed over the last 50+ years…it’s really quite remarkable.

12. Apple Computer’s “1984”

“This commercial, designed by the advertising agency Chiat/Day to introduce Apple’s Macintosh computer and directed by Ridley Scott—fresh off his science fiction classic Blade Runner—has never run again [on TV] since that Super Bowl spot. But few commercials have ever been more influential.Advertising Age named it the 1980s’ Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&T, MCI, and Intel.”

11. Federal Express’ “Fast talker” (1982)

“Thirty years after making a name for himself as the fast talker in FedEx’s legendary ad campaign, John Moschitta unleashed his manic mouth on the world once more with a series of ads for JetBlue.”

 

10. Avis’ “We try harder” (1963) Avis Ad Campaign

“As Avis says on its website, “The phrase ‘We Try Harder’ has gone down in advertising history as one of the longest-lasting and respected taglines. The origination of the slogan was not to create a cute gimmick, but instead it was—and is—a business philosophy that every Avis employee holds true. ‘We Try Harder’ has helped Avis earn a reputation as one of the most admired businesses in the world.”

9. Clairol’s “Does she … or doesn’t she?” (1957) Clairol Ad Campaign

“How successful was this campaign? Well, Time magazine wrote in a 1967 article, ‘The question, as every reader of advertisements knows, refers to artificial hair color—and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since Miss Clairol first asked it 11 years ago. Sales of tints, rinses and dyes have risen from $25 million to $186 million a year. So popular is their use that some states no longer require women to list their hair color on their driver’s licenses.'”

8. Miller Lite’s “Tastes great, less filling” (1974)

“For years, Miller Lite drinkers, including notables like comic Rodney Dangerfield and football coach John Madden, bickered back and forth. Some said the drink tasted great. Others said it was less filling.

The commercials were a big hit for the brewing company, which revived the campaign in 2008, albeit using an arguably better looking cast of characters than in Dangerfield’s and Madden’s day.”

7. Absolut Vodka’s Absolut Bottle (1981) 

“The campaign was such a success that Absolut continues to use it today. In fact, according to AbsolutAds.com, ‘Absolut Vodka’s advertising campaign is the world’s longest-ever uninterrupted one. To date it comprises 1,450 original ads, with more added each month.'”

 

6. DeBeers’ “A diamond is forever” (1948) Diamond is Forever Campaign

“An advertising campaign can last forever as well, it seems.[…]  As the De Beers website explains, ‘In 1947 a young copywriter called Frances Gerety was working with De Beers and was given a brief to compose a line that encompassed and expressed the physical attributes and legends surrounding the diamond. The understanding is that she worked late into the night on the challenging brief and, about to admit defeat, she then scribbled the sentence which would later be voted as the most iconic advertising slogan of the twentieth century—A Diamond Is Forever. Books and films of cult status have been named after this tagline, and a song featuring the phrase has been recorded numerous times by some of the world’s most popular artists.'”

5. McDonald’s “You Deserve a Break Today” (1971) McDonald's Ad Campaign

“Ronald McDonald, the true icon of the McDonald’s brand, hasn’t been in every single ad campaign. The fast-food chain turned its attention to busy consumers in this 1971 campaign, focusing on the ease with which a McDonald’s meal could be obtained.”

4. Nike’s “Just Do It” (1988) Nike's Just Do It Campaign

“In 2008, Nike celebrated one of the most memorable advertising campaign slogans in history by creating new ads  to air during the Beijing Olympic games.”

3. Marlboro’s “Marlboro Man” (1955) Marlboro Ad Campaign

“It doesn’t get much more iconic than this. As AdAge.com wrote of this legendary ad campaign, “The most powerful—and in some quarters, most hated—brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark, helping establish Marlboro as the best-selling cigarette in the world.  ‘Today, even a mention of the Marlboro Man as an effective ad icon brings protests from health-care workers who see firsthand the devastation wrought by decades of cigarette smoking. More than any other issue, the ethics of tobacco advertising—both morally and legally—have divided the advertising industry.'”

2. Coca-Cola’s “The pause that refreshes” (1929) 

“‘I’ve always admired brands that preserve their core campaign for decades,’ wrote independent ad counsel Chris Macrae in an article on AllAboutBranding.com.  ‘Coca-Cola provided a stunning example with “Pause that Refreshes” (USA 1930s to 1950s) uplifting a nation at time of depression, championing a product which literally fuelled—emotionally and physically—what was then a developing nation, lobbying the US war office on the extreme fatigue of war and thereby becoming the GI’s mascot during World War 2 and making Coke available at 5c per bottle wherever GIs went.'”

1. Volkswagen’s “Think Small” Campaign (1959)

“Kurt Kroner was the man behind the defining example of the greatest advertising campaign of the century, according to AdAge.com.  ‘He wasn’t the copywriter. That was Julian Koenig. Nor was he the art director. That was Helmut Krone. Nor was he elsewhere employed by Doyle Dane Bernbach, the agency that stormed the confining Bastille of advertising orthodoxy to ignite the “creative revolution”.'”

“Actually, our hero wasn’t in advertising at all. Kurt Kroner was the one, among 3,389 Wolfsburg, Germany, assembly plant workers, to flag a blemished chrome strip on the glove compartment of a 1961 Volkswagen Beetle and reject the vehicle for delivery. Yes, if we are to believe Koenig’s copy, Herr Kroner gave us the famously failed and fabulously forlorn ‘Lemon.'”

“God bless him, because in so doing he also gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body. Kroner offered up a lemon with approximately the same result of Eve offering the apple. Not only did everything change, but suddenly things were a lot more interesting.”

 

I hope you enjoyed your history/marketing lesson for the day and that you found it as interesting as I did.  Thanks for stopping by!

Handyman Mike

Happy Wednesday everybody!

Several exciting things happened this week…ironically, I received 3 different requests for marketing consultations at Fireside (my evening employment).  Two of them will remain a mystery…for now. 🙂  But stay tuned to see who they are…you won’t be disappointed.

Anywho…it always amazes me how basic friendly conversations with customers lead to more marketing work for me (which I love).  With that said, let me tell you a little story…

Mike is a regular at Fireside, but before this week, I had not had the opportunity to meet him.  Before officially meeting him, I knew him as “the guy at the bar that plays basketball with the garbage and a crumpled piece of paper and occasionally hits a waitress instead of the intended target”. 🙂  He enjoys having conversations with any of the waitresses or hostesses that aren’t busy for a moment, and they are happy to reciprocate.

The other evening, I had the pleasure of officially meeting Mike which was a new life experience for me and a pretty cool one, too, because Mike is deaf.  So the other night I delivered his food to him at the bar, and he signed “Thank you” to me…I was slightly disappointed that I didn’t know how to sign “You’re welcome” back to him, so I just flashed him a big smile and nodded my head.  Later, I decided I would just ask him, so I grabbed a napkin and a pen and wrote down my question…he was more than happy to show me (and I think a little excited that someone asked him how to speak his language).  If you’re curious, here’s your American Sign Language lesson of the day:   Mike proceeded to ask me if I knew any other deaf people to which I responded that I did not, but I knew basic signs like “more”, “please”, “all done” and “thank you” because the one-year-old that I live with used/uses them before he could speak.

Our napkin-and-pen conversation continued for another few minutes while he told me he had to wake up early the next day to go to work and teased me that I probably wouldn’t be getting out of bed until noon.  I shook my head and responded that I have a day job, too, so no sleeping in for me.  🙂  From there, I told him that I do various marketing for small businesses, and, turns out he needed just that!  Mike is a handyman in the area and needed an updated business card.

Turns out that there are some pretty sweet templates online for construction-related business cards, so I decided that would be a perfect option for this project.  These are the two designs that I mocked up:

Handyman Mike Business Card Design #2Handyman Mike Business Card Design #1

Based on the information Mike gave me, I spent time making sure that all the wording accurately portrayed what he does. Because I wasn’t sure what style he would like best, I chose 2 very different designs to give him an option. 

I’m excited to see what your thoughts are and what Mike’s final decision will be!

Thanks for tuning in to today’s post!  I greatly appreciate you taking the time to check out what wonderful life and marketing experiences I’ve had this week!  Until next time…

Helpful advice and a chuckle

Screen shot 2012-12-01 at 11.28.22 AMThis is a snapshot of my email account a few days ago…this email gave me a chuckle.  The title of the email is “i have 6 freaking fantastic marketing tips for you”, so obviously I’m going to open it (they sure know how to market to me)…Inside, I was pleasantly surprised to find a very helpful video.  Check it out for yourself to see how the tips shown can help you!  

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