Handyman Mike

Happy Wednesday everybody!

Several exciting things happened this week…ironically, I received 3 different requests for marketing consultations at Fireside (my evening employment).  Two of them will remain a mystery…for now. 🙂  But stay tuned to see who they are…you won’t be disappointed.

Anywho…it always amazes me how basic friendly conversations with customers lead to more marketing work for me (which I love).  With that said, let me tell you a little story…

Mike is a regular at Fireside, but before this week, I had not had the opportunity to meet him.  Before officially meeting him, I knew him as “the guy at the bar that plays basketball with the garbage and a crumpled piece of paper and occasionally hits a waitress instead of the intended target”. 🙂  He enjoys having conversations with any of the waitresses or hostesses that aren’t busy for a moment, and they are happy to reciprocate.

The other evening, I had the pleasure of officially meeting Mike which was a new life experience for me and a pretty cool one, too, because Mike is deaf.  So the other night I delivered his food to him at the bar, and he signed “Thank you” to me…I was slightly disappointed that I didn’t know how to sign “You’re welcome” back to him, so I just flashed him a big smile and nodded my head.  Later, I decided I would just ask him, so I grabbed a napkin and a pen and wrote down my question…he was more than happy to show me (and I think a little excited that someone asked him how to speak his language).  If you’re curious, here’s your American Sign Language lesson of the day:   Mike proceeded to ask me if I knew any other deaf people to which I responded that I did not, but I knew basic signs like “more”, “please”, “all done” and “thank you” because the one-year-old that I live with used/uses them before he could speak.

Our napkin-and-pen conversation continued for another few minutes while he told me he had to wake up early the next day to go to work and teased me that I probably wouldn’t be getting out of bed until noon.  I shook my head and responded that I have a day job, too, so no sleeping in for me.  🙂  From there, I told him that I do various marketing for small businesses, and, turns out he needed just that!  Mike is a handyman in the area and needed an updated business card.

Turns out that there are some pretty sweet templates online for construction-related business cards, so I decided that would be a perfect option for this project.  These are the two designs that I mocked up:

Handyman Mike Business Card Design #2Handyman Mike Business Card Design #1

Based on the information Mike gave me, I spent time making sure that all the wording accurately portrayed what he does. Because I wasn’t sure what style he would like best, I chose 2 very different designs to give him an option. 

I’m excited to see what your thoughts are and what Mike’s final decision will be!

Thanks for tuning in to today’s post!  I greatly appreciate you taking the time to check out what wonderful life and marketing experiences I’ve had this week!  Until next time…

Minnesota Love <3

As the weather starts to get a little chilly and Christmas approaches, you may be searching for a cozy gift for a loved one (or maybe yourself).  Well, good thing I can help you out in your search. 🙂

The lovely and talented, Miss Ashley, has just what you’re looking for!  Whether it’s a scarf, mittens, or a head wrap, she is your girl for handmade, cozy, crocheted gifts.  Everything she makes is not only adorable, but it is comfy, cozy, and made with love…Minnesota love, that is. 🙂

If you’re interested in purchasing anything that she makes, her work can be seen on Etsy on our friend, Mollie’s page – Simply Glorious.

Check it out!

Black Friday…what you didn’t know

It’s that time again that I unveil another of my clients.  For those of you who know me pretty well, you know that I have a ridiculous amount of friends that are cops (We became friends before they got their badges. ha)  Well, knowing a cop got me my latest client – Risk Management Headquarters, or RMHQ.  RMHQ is a business that sells multiple products that help protect other small businesses from loss.

Their mission is “to help you combat loss within your business by effectively training your employees and developing secure systems of operations”.

Their products and software include Advance Alert Network, LegalShield, and Investigator Training Academy.

Advance Alert Network
  • It’s like Facebook creeping…on criminals!
  • Advance Alert is a secure database for the reporting of retail theft and other serious incidents.  This network allows retailers and law enforcement to share information with each other in a secure and confidential manner.
  • By using this partnership between retailers and law enforcement, you will be better able to fight back against organized retail crime, burglaries, robberies, and counterfeiting.
  • If you are part of a branch of law enforcement or the retail industry in the Twin Cities, join us today!

At LegalShield, “our mission is to make sure everyone has access to quality, affordable legal protection.  By offering accessible legal services at an uncommonly affordable price, our hope is that everyone can live their lives worry-free, every day, every night, now and forever”.  For more information on this national service please visit www.legalshield.com.

Investigator Training Academy provide the following perks:
  • Learn from experienced investigators.
  • Stay informed about the latest activities and technology being used to strengthen business security systems.
  • Sign up today to receive access to hundreds of articles, videos, and interviews from real private investigators and police officers about how they share information.
  • Also sign up for exclusive courses from private investigators who will teach you tips, tricks, and tactics to market your own successful business.

Now that you have a background on what RMHQ is, let me share the print marketing that I designed for the business as well as the campaign we worked together to create.  Since the target market of Advance Alert Network includes law enforcement and retail businesses, Jay, President of RMHQ, and I thought it would be a great idea to theme a marketing campaign around the fast-approaching Black Friday.  This is the direct mail postcard that I designed to target retail businesses to sign up for Advance Alert Network:     The next graphic is the flyer I designed for the same campaign.

For more information about RMHQ, watch the video!  And if you’re interested in signing up for a 60 day FREE trial, please contact Jay at investigatortraining@gmail.com or visit RiskManagementHQ.com for more ways to contact him.  The website will give you a glimpse of what other businesses are involved in preventing loss within their business.

Check out some of the businesses that currently use Advance Alert Network!

There’s nothing like a great “before & after”

I’ve already been busy working on my first clients’ marketing. 🙂  So ladies and gents, I would like to present to you Shirley and Phil Larson Real Estate Team!  Check out some of the work I did for them!

              

This is the coverpage of Shirley and Phil’s book that they showed to their real estate clients.  To add a more professional and consistent look, I created a letterhead and a brief description of who the Larson’s are.  This page is the first thing clients see, so it was important for it to make a great impression right off the bat.

I would also like to show you the information pages within each client sales book…

                                 

  

The 2 pages above were included within Shirley and Phil’s sales booklet.  In order to effectively brand anything or anybody, consistency is crucial!  The page to the left is an example of the letterhead that I designed to match the coverpage.  Each page of the booklet is printed with this look to give it a cohesive image.  It also displays the Larson’s picture and logo along with their contact information.

Now for the brochure! 🙂

 

The first brochure is from about 10 years ago, when Shirley and Phil’s main focus was raising their children and finding a home for their  clients to raise their families as well.  In 2012, Shirley and Phil’s children are grown, and they still would like to find their clients family homes.  However, their updated brochure now highlights the vast experience that they have in the real estate industry.  It also sticks to the blue theme found on their letterhead.  It was important for Shirley and Phil to feature their past clients’ testimonials and recommendations in their new brochure.  These are like gold for any business! 🙂

My other main project for the Larson’s was their Facebook page…When I began just a little over a month ago, they had 11 “Likes” and today they have 47 “Likes”!  They are now reaching more than 4 times as many people as before by interacting with their Facebook friends.  This was done by regularly posting real estate related media such as articles, videos, and current home listings.  I also incorporated a Facebook icon on all their new print material in order to increase traffic on their updated page.

Now all that’s left to ask is, “Are you interested in real estate South of the River in the Twin Cities??”   Shirley they can Phil your real estate needs!  Check them out on Facebook by searching ShirleyAndPhilLarsonRealEstateTeam or their website: www.soldbylarsons.com

If you think anything in this post would help you and your small business, I would love to help!!  Shoot me an email to inquire about any marketing consulting I can do for you.  lgplathe08@ole.augie.edu

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