2012 Recap

The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog…It was fascinating to see a summary since starting Lindsay Plathe Marketing Consulting in September.  Along with being a marketing nerd, I’m also a nerd for numbers…this infographic made my day. 🙂

Here’s an excerpt:

The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,800 times in 2012. If it were a Dreamliner, it would take about 7 trips to carry that many people.

Click here to see the complete report.

Minnesota Love <3

As the weather starts to get a little chilly and Christmas approaches, you may be searching for a cozy gift for a loved one (or maybe yourself).  Well, good thing I can help you out in your search. 🙂

The lovely and talented, Miss Ashley, has just what you’re looking for!  Whether it’s a scarf, mittens, or a head wrap, she is your girl for handmade, cozy, crocheted gifts.  Everything she makes is not only adorable, but it is comfy, cozy, and made with love…Minnesota love, that is. 🙂

If you’re interested in purchasing anything that she makes, her work can be seen on Etsy on our friend, Mollie’s page – Simply Glorious.

Check it out!

I do resumes, too!

Happy Friday!

Today, I’ve decided to target all of you lovely people who may be graduating next month or are just simply looking for a job and wondering how to set yourself apart.  I have good news for you…I do resume’s too. 🙂  Below is a resume that I created for my cousin, Becca.  Initially, she came to me for help with wording and basic layout, so we worked together to put together to create her original resume.  For her birthday, I decided to spice up her resume for her…

In the previous layout of her resume, Becca listed everything vertically similar to how I listed mine in my marketing resume.  The issue we ran into with the original layout was that there was alot of white space AND the resume was 2 pages long.  Now, what I was always told was that most employers look at each resume for approximately 15 seconds (if they receive alot of them).  So, to combat that little issue, the advice I was given was to try to keep your resume on one page and give it a little something that makes it stand out to an employer.  Now, with that said, you can call me a hypocrite, because my resume is 3 pages long…BUT as a college grad who doesn’t have much work experience aside from summer jobs, it was crucial for me to include each extracurricular activity I was a part of in my field of study.

Anyway, back to Becca’s resume…The first thing I did was to consolidate it to one page in an organized way.  Since I don’t know much about what employers in the Cosmetology field are looking for (as far as wording, experience, etc), I had help from many resume examples online.  Oh, and I enlisted the reviewing help of my mama who is a cosmetologist herself. 🙂

If you compare the fancy design of this resume to my resume design, you may wonder why one is so plain and the other not so much…well, that is also something to keep in mind when doing your resume.  Certain industries DO NOT want color or fancy fonts added to resumes simply because they are not part of the “Creative Industry” (we’ll just call it)  What I mean by that are the employers in the graphic design field or marketing field.  So before you get super excited about making your resume pretty, do a little research to see if the industry in which you’re applying is generally accepting of it. 🙂 When working on my resume, I wanted to keep it simple and only add a few “pretty pieces” so that the design wouldn’t distract from the content itself.  Now for Becca’s resume, I did not do a pretty design to distract from the content (ha)…but it was crucial to set her resume apart.  Especially because most cosmetology resumes have incredibly similar content.

Anyway, to wrap it up…if you need any help at all with wording, layout, or design of your resume, don’t hesitate to contact me!  For now, Happy Job Hunting!

P.S. If you happen to be reading this and know of a place hiring hair stylists in the Apple Valley, MN area, give Becca a call. 🙂

No shortage of experience


This morning, as I enjoyed a big ol’ cup of joe, my caffeinated brain got to thinking…all of you lovely people would probably like to see what I was up to before the birth of Lindsay Plathe Marketing Consulting.  Well, good thing I can read your mind, huh? 🙂

Here is my beautiful (or so I would like to think :)) resume.

             

Otherwise, this information and even more can be found on my online resume at my LinkedIn profile, so feel free to check it out!
Happy Wednesday!

Business Cards

Attention: My business cards have arrived!!

I feel like I have been waiting an eternity for them…and I think the UPS man was taunting me on purpose the whole week.  Yesterday, I saw him stopped at the end of the street which got me pretty excited.  He began to drive down the street toward my house (my enthusiasm growing by the second)!  Suddenly…he turns around in the cul-de-sac and wheels on down the road…

Today was a different story.  I went about my work when I noticed a lovely little box sitting by my front door…IT’S HERE!!!  Ok, ok thanks for sticking with me through both that tragic story and the happy one.  Now…the moment you’ve all (or just me. ha!) been waiting for…TA DA!

Alright, let’s break it down…

The image on the left is the front of the business card and the image on the right is the back.  I did a 2-sided business card for a few reasons.

1) So I didn’t have to cram all my contact information, logo, and picture onto one side.

2) So I could feature my logo and my picture which is the main aspect of what Lindsay Plathe Marketing Consulting is all about…me. 🙂

3) I needed the QR code and all the contact information to be large enough so that they stick out to people.

Front

I chose to do a vertical layout for the front of my card simply because the picture looked better that way. 🙂  However, it is a somewhat unusual way to do business cards, so hopefully the uniqueness will make it stand out.

Back

As you can see, I have alot of different contact information, so it was important to make sure that each avenue was clearly visible on the business card.

So the key aspects of every business card are listed:

  • Name
  • Position
  • Phone Number
  • Email Address
  • Website — For this part, I put icons of social media that I am linked to: WordPress, Twitter, Facebook, and LinkedIn.

I am sure some of you are wondering what the QR code (the black and white square to the left of my contact info) is and what it does… a QR code is an image that you can scan if you have a QR App on your cell phone.  When you scan the image, it will automatically connect you to a website.  In this case, my marketing blog.

That about sums this up in the business card department.  Thanks for tuning in!

 

There’s nothing like a great “before & after”

I’ve already been busy working on my first clients’ marketing. 🙂  So ladies and gents, I would like to present to you Shirley and Phil Larson Real Estate Team!  Check out some of the work I did for them!

              

This is the coverpage of Shirley and Phil’s book that they showed to their real estate clients.  To add a more professional and consistent look, I created a letterhead and a brief description of who the Larson’s are.  This page is the first thing clients see, so it was important for it to make a great impression right off the bat.

I would also like to show you the information pages within each client sales book…

                                 

  

The 2 pages above were included within Shirley and Phil’s sales booklet.  In order to effectively brand anything or anybody, consistency is crucial!  The page to the left is an example of the letterhead that I designed to match the coverpage.  Each page of the booklet is printed with this look to give it a cohesive image.  It also displays the Larson’s picture and logo along with their contact information.

Now for the brochure! 🙂

 

The first brochure is from about 10 years ago, when Shirley and Phil’s main focus was raising their children and finding a home for their  clients to raise their families as well.  In 2012, Shirley and Phil’s children are grown, and they still would like to find their clients family homes.  However, their updated brochure now highlights the vast experience that they have in the real estate industry.  It also sticks to the blue theme found on their letterhead.  It was important for Shirley and Phil to feature their past clients’ testimonials and recommendations in their new brochure.  These are like gold for any business! 🙂

My other main project for the Larson’s was their Facebook page…When I began just a little over a month ago, they had 11 “Likes” and today they have 47 “Likes”!  They are now reaching more than 4 times as many people as before by interacting with their Facebook friends.  This was done by regularly posting real estate related media such as articles, videos, and current home listings.  I also incorporated a Facebook icon on all their new print material in order to increase traffic on their updated page.

Now all that’s left to ask is, “Are you interested in real estate South of the River in the Twin Cities??”   Shirley they can Phil your real estate needs!  Check them out on Facebook by searching ShirleyAndPhilLarsonRealEstateTeam or their website: www.soldbylarsons.com

If you think anything in this post would help you and your small business, I would love to help!!  Shoot me an email to inquire about any marketing consulting I can do for you.  lgplathe08@ole.augie.edu

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