Helpful advice and a chuckle

Screen shot 2012-12-01 at 11.28.22 AMThis is a snapshot of my email account a few days ago…this email gave me a chuckle.  The title of the email is “i have 6 freaking fantastic marketing tips for you”, so obviously I’m going to open it (they sure know how to market to me)…Inside, I was pleasantly surprised to find a very helpful video.  Check it out for yourself to see how the tips shown can help you!  

Black Friday…what you didn’t know

It’s that time again that I unveil another of my clients.  For those of you who know me pretty well, you know that I have a ridiculous amount of friends that are cops (We became friends before they got their badges. ha)  Well, knowing a cop got me my latest client – Risk Management Headquarters, or RMHQ.  RMHQ is a business that sells multiple products that help protect other small businesses from loss.

Their mission is “to help you combat loss within your business by effectively training your employees and developing secure systems of operations”.

Their products and software include Advance Alert Network, LegalShield, and Investigator Training Academy.

Advance Alert Network
  • It’s like Facebook creeping…on criminals!
  • Advance Alert is a secure database for the reporting of retail theft and other serious incidents.  This network allows retailers and law enforcement to share information with each other in a secure and confidential manner.
  • By using this partnership between retailers and law enforcement, you will be better able to fight back against organized retail crime, burglaries, robberies, and counterfeiting.
  • If you are part of a branch of law enforcement or the retail industry in the Twin Cities, join us today!

At LegalShield, “our mission is to make sure everyone has access to quality, affordable legal protection.  By offering accessible legal services at an uncommonly affordable price, our hope is that everyone can live their lives worry-free, every day, every night, now and forever”.  For more information on this national service please visit www.legalshield.com.

Investigator Training Academy provide the following perks:
  • Learn from experienced investigators.
  • Stay informed about the latest activities and technology being used to strengthen business security systems.
  • Sign up today to receive access to hundreds of articles, videos, and interviews from real private investigators and police officers about how they share information.
  • Also sign up for exclusive courses from private investigators who will teach you tips, tricks, and tactics to market your own successful business.

Now that you have a background on what RMHQ is, let me share the print marketing that I designed for the business as well as the campaign we worked together to create.  Since the target market of Advance Alert Network includes law enforcement and retail businesses, Jay, President of RMHQ, and I thought it would be a great idea to theme a marketing campaign around the fast-approaching Black Friday.  This is the direct mail postcard that I designed to target retail businesses to sign up for Advance Alert Network:     The next graphic is the flyer I designed for the same campaign.

For more information about RMHQ, watch the video!  And if you’re interested in signing up for a 60 day FREE trial, please contact Jay at investigatortraining@gmail.com or visit RiskManagementHQ.com for more ways to contact him.  The website will give you a glimpse of what other businesses are involved in preventing loss within their business.

Check out some of the businesses that currently use Advance Alert Network!

Facebook stats and the Plathe Pumpkin Patch…hey, that kind of rhymes :)

FaceHappy Friday!

Today, I would like to explore the topic of Facebook page statistics.

Alert: This is yet another marketing aspect that makes me happy 🙂 —Yup, another nerd-out blog post.

The Facebook business page we will be exploring today is actually a business that is incredibly near and dear to me…the Plathe Pumpkin Patch!  I told you that entrepreneurship is in my blood.

**In case you’re wondering, this is my awesome family. 🙂

Up until this year, the way we spread the word about the Plathe Pumpkin Patch was through newspaper ads each Fall, word of mouth, and hand-made signs on the main roads near our home.  The news really got out when we began hosting field trips for several local elementary schools along with donating gourds and small pumpkins to local churches.  Well, to stay fresh, we enlisted the help of the World Wide Web.  The best part…it’s FREE!

A few weeks ago, I was chatting with my mama on the phone and she asked me if I could help her set up a Facebook page for the Pumpkin Patch.  This year is our 7th year of being open, and she found out that we have some competition in the area this year.

Well I told her that I would help manage the page when I had time, but Mom pleasantly surprised me…apparently marketing runs in my blood, too.  This woman is a marketing machine!  It brings a giant smile to my face when I see a Plathe Pumpkin Patch post pop up on my newsfeed almost everyday. 😀  Go Mom!

Back to the main subject of today’s blog post: Facebook stats.  Mom doesn’t know this nifty info yet either…:)

Alright, these are some of the stats from the day the Plathe Pumpkin Patch Facebook page was created until today.  At first glance, you see an overall decrease, and you’re probably thinking, “Lindsay, this is bad…why are you showing me this?”.   Let’s take a closer look:  As you can see the blue dots represent how many total people saw the Plathe Pumpkin Patch page through friends and friends of friends.  The number began at 2,423 people on September 14, peaked at 2,610 people reached on September 17, and has leveled out to reaching 230-240 people per day.  I don’t know about you, but I am impressed!  The purple dots represent when a post is made on the page, so by comparing the blue line to each purple dot, one can determine how many people each post reached.  The portion of greatest increase in people reached seemed to be correlated with adding pictures to the page along with general excitement about a new page for a business that people recognize.

This next graph is pretty neat, too.

This graph breaks down the demographic information, such as age and gender, of all the people who have “Liked” the Plathe Pumpkin Patch page.  As you can see, more than 86% of the “Likes” are from females with 20.8% of them being between the ages of 35-44.  This information can be used in the future to design other marketing material in a way that appeals primarily to women in the highest percent age groups.  Great for any business to know especially if you are unsure of your primary target market!

These graphs are only a small portion of the information that is available through your Facebook page’s “Insights” tab.  However, just a note: to have access to this information, you must be an administrator of the page and have at least 30 “Likes”.

I would love to keep spewing out other interesting things you can find on your Facebook page, but this post has already turned into somewhat of a novel.  Thanks for hanging in there. 🙂  I hope you learned something new…and maybe even had a nerd-out moment.

*Note:  This information about traffic/hits is also available on almost all websites…in fact, I have the stats available to me on this blog site (WordPress).  It tells me how many people were on my blog, which post they spent the most time on, and how they found the link to my blog (i.e. Facebook, search engine, etc).

There’s nothing like a great “before & after”

I’ve already been busy working on my first clients’ marketing. 🙂  So ladies and gents, I would like to present to you Shirley and Phil Larson Real Estate Team!  Check out some of the work I did for them!

              

This is the coverpage of Shirley and Phil’s book that they showed to their real estate clients.  To add a more professional and consistent look, I created a letterhead and a brief description of who the Larson’s are.  This page is the first thing clients see, so it was important for it to make a great impression right off the bat.

I would also like to show you the information pages within each client sales book…

                                 

  

The 2 pages above were included within Shirley and Phil’s sales booklet.  In order to effectively brand anything or anybody, consistency is crucial!  The page to the left is an example of the letterhead that I designed to match the coverpage.  Each page of the booklet is printed with this look to give it a cohesive image.  It also displays the Larson’s picture and logo along with their contact information.

Now for the brochure! 🙂

 

The first brochure is from about 10 years ago, when Shirley and Phil’s main focus was raising their children and finding a home for their  clients to raise their families as well.  In 2012, Shirley and Phil’s children are grown, and they still would like to find their clients family homes.  However, their updated brochure now highlights the vast experience that they have in the real estate industry.  It also sticks to the blue theme found on their letterhead.  It was important for Shirley and Phil to feature their past clients’ testimonials and recommendations in their new brochure.  These are like gold for any business! 🙂

My other main project for the Larson’s was their Facebook page…When I began just a little over a month ago, they had 11 “Likes” and today they have 47 “Likes”!  They are now reaching more than 4 times as many people as before by interacting with their Facebook friends.  This was done by regularly posting real estate related media such as articles, videos, and current home listings.  I also incorporated a Facebook icon on all their new print material in order to increase traffic on their updated page.

Now all that’s left to ask is, “Are you interested in real estate South of the River in the Twin Cities??”   Shirley they can Phil your real estate needs!  Check them out on Facebook by searching ShirleyAndPhilLarsonRealEstateTeam or their website: www.soldbylarsons.com

If you think anything in this post would help you and your small business, I would love to help!!  Shoot me an email to inquire about any marketing consulting I can do for you.  lgplathe08@ole.augie.edu

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