Handyman Mike

Happy Wednesday everybody!

Several exciting things happened this week…ironically, I received 3 different requests for marketing consultations at Fireside (my evening employment).  Two of them will remain a mystery…for now. 🙂  But stay tuned to see who they are…you won’t be disappointed.

Anywho…it always amazes me how basic friendly conversations with customers lead to more marketing work for me (which I love).  With that said, let me tell you a little story…

Mike is a regular at Fireside, but before this week, I had not had the opportunity to meet him.  Before officially meeting him, I knew him as “the guy at the bar that plays basketball with the garbage and a crumpled piece of paper and occasionally hits a waitress instead of the intended target”. 🙂  He enjoys having conversations with any of the waitresses or hostesses that aren’t busy for a moment, and they are happy to reciprocate.

The other evening, I had the pleasure of officially meeting Mike which was a new life experience for me and a pretty cool one, too, because Mike is deaf.  So the other night I delivered his food to him at the bar, and he signed “Thank you” to me…I was slightly disappointed that I didn’t know how to sign “You’re welcome” back to him, so I just flashed him a big smile and nodded my head.  Later, I decided I would just ask him, so I grabbed a napkin and a pen and wrote down my question…he was more than happy to show me (and I think a little excited that someone asked him how to speak his language).  If you’re curious, here’s your American Sign Language lesson of the day:   Mike proceeded to ask me if I knew any other deaf people to which I responded that I did not, but I knew basic signs like “more”, “please”, “all done” and “thank you” because the one-year-old that I live with used/uses them before he could speak.

Our napkin-and-pen conversation continued for another few minutes while he told me he had to wake up early the next day to go to work and teased me that I probably wouldn’t be getting out of bed until noon.  I shook my head and responded that I have a day job, too, so no sleeping in for me.  🙂  From there, I told him that I do various marketing for small businesses, and, turns out he needed just that!  Mike is a handyman in the area and needed an updated business card.

Turns out that there are some pretty sweet templates online for construction-related business cards, so I decided that would be a perfect option for this project.  These are the two designs that I mocked up:

Handyman Mike Business Card Design #2Handyman Mike Business Card Design #1

Based on the information Mike gave me, I spent time making sure that all the wording accurately portrayed what he does. Because I wasn’t sure what style he would like best, I chose 2 very different designs to give him an option. 

I’m excited to see what your thoughts are and what Mike’s final decision will be!

Thanks for tuning in to today’s post!  I greatly appreciate you taking the time to check out what wonderful life and marketing experiences I’ve had this week!  Until next time…

No shortage of experience


This morning, as I enjoyed a big ol’ cup of joe, my caffeinated brain got to thinking…all of you lovely people would probably like to see what I was up to before the birth of Lindsay Plathe Marketing Consulting.  Well, good thing I can read your mind, huh? 🙂

Here is my beautiful (or so I would like to think :)) resume.

             

Otherwise, this information and even more can be found on my online resume at my LinkedIn profile, so feel free to check it out!
Happy Wednesday!

Business Cards

Attention: My business cards have arrived!!

I feel like I have been waiting an eternity for them…and I think the UPS man was taunting me on purpose the whole week.  Yesterday, I saw him stopped at the end of the street which got me pretty excited.  He began to drive down the street toward my house (my enthusiasm growing by the second)!  Suddenly…he turns around in the cul-de-sac and wheels on down the road…

Today was a different story.  I went about my work when I noticed a lovely little box sitting by my front door…IT’S HERE!!!  Ok, ok thanks for sticking with me through both that tragic story and the happy one.  Now…the moment you’ve all (or just me. ha!) been waiting for…TA DA!

Alright, let’s break it down…

The image on the left is the front of the business card and the image on the right is the back.  I did a 2-sided business card for a few reasons.

1) So I didn’t have to cram all my contact information, logo, and picture onto one side.

2) So I could feature my logo and my picture which is the main aspect of what Lindsay Plathe Marketing Consulting is all about…me. 🙂

3) I needed the QR code and all the contact information to be large enough so that they stick out to people.

Front

I chose to do a vertical layout for the front of my card simply because the picture looked better that way. 🙂  However, it is a somewhat unusual way to do business cards, so hopefully the uniqueness will make it stand out.

Back

As you can see, I have alot of different contact information, so it was important to make sure that each avenue was clearly visible on the business card.

So the key aspects of every business card are listed:

  • Name
  • Position
  • Phone Number
  • Email Address
  • Website — For this part, I put icons of social media that I am linked to: WordPress, Twitter, Facebook, and LinkedIn.

I am sure some of you are wondering what the QR code (the black and white square to the left of my contact info) is and what it does… a QR code is an image that you can scan if you have a QR App on your cell phone.  When you scan the image, it will automatically connect you to a website.  In this case, my marketing blog.

That about sums this up in the business card department.  Thanks for tuning in!

 

Reading this quote made me smile this morning…

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice; and most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

I have always known that I wanted to own my own business…in what?  I couldn’t have told you 2 months ago.  One might say that being an entrepreneur is in my blood as both my parents run their own successful businesses.  So as graduation was quickly approaching this past spring, I spoke with many professors, friends, and relatives to see what my options were…starting my own business wasn’t at the top of the list.

After 6 months of sending resumes, interviewing, waiting…, and even a couple job offers, I re-evaluated.  I know it’s crazy to turn down a job in this economy, and I seriously considered taking one of them with the thought “This would be great experience overall, but I know that I wouldn’t want to get out of bed everyday to do this…I would be miserable.”

Lindsay Plathe Marketing Consulting was born within hours of saying those exact words during a conversation with my dad.  Like I said before, I always knew I wanted to own my own business…I just never knew what it would be.  Well, my heart and intuition lead me to a path that I plan to follow with them as my guides…they know what I truly want to become. 🙂

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