Top 12 Ad Campaigns of the 20th Century

As I was doing my usual caffeinated, morning marketing research, I came across an awesome article on CNBC.  The following introduction written by Contence Parten which is what intrigued me to feature this on today’s post.

Top Ad Campaigns of the 20th Century“As the old adage goes, you can lead a horse to water, but you can’t make him drink. Nothing could be truer when it comes to advertising. Great ads can yield dramatic results, but if the product quality isn’t there, well, that horse won’t be pulling out the platinum card anytime soon.

Still, great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse.[…]” 

Take a few minutes and think about how advertising has changed over the last 50+ years…it’s really quite remarkable.

12. Apple Computer’s “1984”

“This commercial, designed by the advertising agency Chiat/Day to introduce Apple’s Macintosh computer and directed by Ridley Scott—fresh off his science fiction classic Blade Runner—has never run again [on TV] since that Super Bowl spot. But few commercials have ever been more influential.Advertising Age named it the 1980s’ Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&T, MCI, and Intel.”

11. Federal Express’ “Fast talker” (1982)

“Thirty years after making a name for himself as the fast talker in FedEx’s legendary ad campaign, John Moschitta unleashed his manic mouth on the world once more with a series of ads for JetBlue.”

 

10. Avis’ “We try harder” (1963) Avis Ad Campaign

“As Avis says on its website, “The phrase ‘We Try Harder’ has gone down in advertising history as one of the longest-lasting and respected taglines. The origination of the slogan was not to create a cute gimmick, but instead it was—and is—a business philosophy that every Avis employee holds true. ‘We Try Harder’ has helped Avis earn a reputation as one of the most admired businesses in the world.”

9. Clairol’s “Does she … or doesn’t she?” (1957) Clairol Ad Campaign

“How successful was this campaign? Well, Time magazine wrote in a 1967 article, ‘The question, as every reader of advertisements knows, refers to artificial hair color—and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since Miss Clairol first asked it 11 years ago. Sales of tints, rinses and dyes have risen from $25 million to $186 million a year. So popular is their use that some states no longer require women to list their hair color on their driver’s licenses.'”

8. Miller Lite’s “Tastes great, less filling” (1974)

“For years, Miller Lite drinkers, including notables like comic Rodney Dangerfield and football coach John Madden, bickered back and forth. Some said the drink tasted great. Others said it was less filling.

The commercials were a big hit for the brewing company, which revived the campaign in 2008, albeit using an arguably better looking cast of characters than in Dangerfield’s and Madden’s day.”

7. Absolut Vodka’s Absolut Bottle (1981) 

“The campaign was such a success that Absolut continues to use it today. In fact, according to AbsolutAds.com, ‘Absolut Vodka’s advertising campaign is the world’s longest-ever uninterrupted one. To date it comprises 1,450 original ads, with more added each month.'”

 

6. DeBeers’ “A diamond is forever” (1948) Diamond is Forever Campaign

“An advertising campaign can last forever as well, it seems.[…]  As the De Beers website explains, ‘In 1947 a young copywriter called Frances Gerety was working with De Beers and was given a brief to compose a line that encompassed and expressed the physical attributes and legends surrounding the diamond. The understanding is that she worked late into the night on the challenging brief and, about to admit defeat, she then scribbled the sentence which would later be voted as the most iconic advertising slogan of the twentieth century—A Diamond Is Forever. Books and films of cult status have been named after this tagline, and a song featuring the phrase has been recorded numerous times by some of the world’s most popular artists.'”

5. McDonald’s “You Deserve a Break Today” (1971) McDonald's Ad Campaign

“Ronald McDonald, the true icon of the McDonald’s brand, hasn’t been in every single ad campaign. The fast-food chain turned its attention to busy consumers in this 1971 campaign, focusing on the ease with which a McDonald’s meal could be obtained.”

4. Nike’s “Just Do It” (1988) Nike's Just Do It Campaign

“In 2008, Nike celebrated one of the most memorable advertising campaign slogans in history by creating new ads  to air during the Beijing Olympic games.”

3. Marlboro’s “Marlboro Man” (1955) Marlboro Ad Campaign

“It doesn’t get much more iconic than this. As AdAge.com wrote of this legendary ad campaign, “The most powerful—and in some quarters, most hated—brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark, helping establish Marlboro as the best-selling cigarette in the world.  ‘Today, even a mention of the Marlboro Man as an effective ad icon brings protests from health-care workers who see firsthand the devastation wrought by decades of cigarette smoking. More than any other issue, the ethics of tobacco advertising—both morally and legally—have divided the advertising industry.'”

2. Coca-Cola’s “The pause that refreshes” (1929) 

“‘I’ve always admired brands that preserve their core campaign for decades,’ wrote independent ad counsel Chris Macrae in an article on AllAboutBranding.com.  ‘Coca-Cola provided a stunning example with “Pause that Refreshes” (USA 1930s to 1950s) uplifting a nation at time of depression, championing a product which literally fuelled—emotionally and physically—what was then a developing nation, lobbying the US war office on the extreme fatigue of war and thereby becoming the GI’s mascot during World War 2 and making Coke available at 5c per bottle wherever GIs went.'”

1. Volkswagen’s “Think Small” Campaign (1959)

“Kurt Kroner was the man behind the defining example of the greatest advertising campaign of the century, according to AdAge.com.  ‘He wasn’t the copywriter. That was Julian Koenig. Nor was he the art director. That was Helmut Krone. Nor was he elsewhere employed by Doyle Dane Bernbach, the agency that stormed the confining Bastille of advertising orthodoxy to ignite the “creative revolution”.'”

“Actually, our hero wasn’t in advertising at all. Kurt Kroner was the one, among 3,389 Wolfsburg, Germany, assembly plant workers, to flag a blemished chrome strip on the glove compartment of a 1961 Volkswagen Beetle and reject the vehicle for delivery. Yes, if we are to believe Koenig’s copy, Herr Kroner gave us the famously failed and fabulously forlorn ‘Lemon.'”

“God bless him, because in so doing he also gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body. Kroner offered up a lemon with approximately the same result of Eve offering the apple. Not only did everything change, but suddenly things were a lot more interesting.”

 

I hope you enjoyed your history/marketing lesson for the day and that you found it as interesting as I did.  Thanks for stopping by!

Minnesota Love <3

As the weather starts to get a little chilly and Christmas approaches, you may be searching for a cozy gift for a loved one (or maybe yourself).  Well, good thing I can help you out in your search. 🙂

The lovely and talented, Miss Ashley, has just what you’re looking for!  Whether it’s a scarf, mittens, or a head wrap, she is your girl for handmade, cozy, crocheted gifts.  Everything she makes is not only adorable, but it is comfy, cozy, and made with love…Minnesota love, that is. 🙂

If you’re interested in purchasing anything that she makes, her work can be seen on Etsy on our friend, Mollie’s page – Simply Glorious.

Check it out!

Black Friday…what you didn’t know

It’s that time again that I unveil another of my clients.  For those of you who know me pretty well, you know that I have a ridiculous amount of friends that are cops (We became friends before they got their badges. ha)  Well, knowing a cop got me my latest client – Risk Management Headquarters, or RMHQ.  RMHQ is a business that sells multiple products that help protect other small businesses from loss.

Their mission is “to help you combat loss within your business by effectively training your employees and developing secure systems of operations”.

Their products and software include Advance Alert Network, LegalShield, and Investigator Training Academy.

Advance Alert Network
  • It’s like Facebook creeping…on criminals!
  • Advance Alert is a secure database for the reporting of retail theft and other serious incidents.  This network allows retailers and law enforcement to share information with each other in a secure and confidential manner.
  • By using this partnership between retailers and law enforcement, you will be better able to fight back against organized retail crime, burglaries, robberies, and counterfeiting.
  • If you are part of a branch of law enforcement or the retail industry in the Twin Cities, join us today!

At LegalShield, “our mission is to make sure everyone has access to quality, affordable legal protection.  By offering accessible legal services at an uncommonly affordable price, our hope is that everyone can live their lives worry-free, every day, every night, now and forever”.  For more information on this national service please visit www.legalshield.com.

Investigator Training Academy provide the following perks:
  • Learn from experienced investigators.
  • Stay informed about the latest activities and technology being used to strengthen business security systems.
  • Sign up today to receive access to hundreds of articles, videos, and interviews from real private investigators and police officers about how they share information.
  • Also sign up for exclusive courses from private investigators who will teach you tips, tricks, and tactics to market your own successful business.

Now that you have a background on what RMHQ is, let me share the print marketing that I designed for the business as well as the campaign we worked together to create.  Since the target market of Advance Alert Network includes law enforcement and retail businesses, Jay, President of RMHQ, and I thought it would be a great idea to theme a marketing campaign around the fast-approaching Black Friday.  This is the direct mail postcard that I designed to target retail businesses to sign up for Advance Alert Network:     The next graphic is the flyer I designed for the same campaign.

For more information about RMHQ, watch the video!  And if you’re interested in signing up for a 60 day FREE trial, please contact Jay at investigatortraining@gmail.com or visit RiskManagementHQ.com for more ways to contact him.  The website will give you a glimpse of what other businesses are involved in preventing loss within their business.

Check out some of the businesses that currently use Advance Alert Network!

Business Cards

Attention: My business cards have arrived!!

I feel like I have been waiting an eternity for them…and I think the UPS man was taunting me on purpose the whole week.  Yesterday, I saw him stopped at the end of the street which got me pretty excited.  He began to drive down the street toward my house (my enthusiasm growing by the second)!  Suddenly…he turns around in the cul-de-sac and wheels on down the road…

Today was a different story.  I went about my work when I noticed a lovely little box sitting by my front door…IT’S HERE!!!  Ok, ok thanks for sticking with me through both that tragic story and the happy one.  Now…the moment you’ve all (or just me. ha!) been waiting for…TA DA!

Alright, let’s break it down…

The image on the left is the front of the business card and the image on the right is the back.  I did a 2-sided business card for a few reasons.

1) So I didn’t have to cram all my contact information, logo, and picture onto one side.

2) So I could feature my logo and my picture which is the main aspect of what Lindsay Plathe Marketing Consulting is all about…me. 🙂

3) I needed the QR code and all the contact information to be large enough so that they stick out to people.

Front

I chose to do a vertical layout for the front of my card simply because the picture looked better that way. 🙂  However, it is a somewhat unusual way to do business cards, so hopefully the uniqueness will make it stand out.

Back

As you can see, I have alot of different contact information, so it was important to make sure that each avenue was clearly visible on the business card.

So the key aspects of every business card are listed:

  • Name
  • Position
  • Phone Number
  • Email Address
  • Website — For this part, I put icons of social media that I am linked to: WordPress, Twitter, Facebook, and LinkedIn.

I am sure some of you are wondering what the QR code (the black and white square to the left of my contact info) is and what it does… a QR code is an image that you can scan if you have a QR App on your cell phone.  When you scan the image, it will automatically connect you to a website.  In this case, my marketing blog.

That about sums this up in the business card department.  Thanks for tuning in!

 

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