FaceHappy Friday!
Today, I would like to explore the topic of Facebook page statistics.
Alert: This is yet another marketing aspect that makes me happy 🙂 —Yup, another nerd-out blog post.
The Facebook business page we will be exploring today is actually a business that is incredibly near and dear to me…the Plathe Pumpkin Patch! I told you that entrepreneurship is in my blood.
**In case you’re wondering, this is my awesome family. 🙂
Up until this year, the way we spread the word about the Plathe Pumpkin Patch was through newspaper ads each Fall, word of mouth, and hand-made signs on the main roads near our home. The news really got out when we began hosting field trips for several local elementary schools along with donating gourds and small pumpkins to local churches. Well, to stay fresh, we enlisted the help of the World Wide Web. The best part…it’s FREE!
A few weeks ago, I was chatting with my mama on the phone and she asked me if I could help her set up a Facebook page for the Pumpkin Patch. This year is our 7th year of being open, and she found out that we have some competition in the area this year.
Well I told her that I would help manage the page when I had time, but Mom pleasantly surprised me…apparently marketing runs in my blood, too. This woman is a marketing machine! It brings a giant smile to my face when I see a Plathe Pumpkin Patch post pop up on my newsfeed almost everyday. 😀 Go Mom!
Back to the main subject of today’s blog post: Facebook stats. Mom doesn’t know this nifty info yet either…:)
Alright, these are some of the stats from the day the Plathe Pumpkin Patch Facebook page was created until today. At first glance, you see an overall decrease, and you’re probably thinking, “Lindsay, this is bad…why are you showing me this?”. Let’s take a closer look: As you can see the blue dots represent how many total people saw the Plathe Pumpkin Patch page through friends and friends of friends. The number began at 2,423 people on September 14, peaked at 2,610 people reached on September 17, and has leveled out to reaching 230-240 people per day. I don’t know about you, but I am impressed! The purple dots represent when a post is made on the page, so by comparing the blue line to each purple dot, one can determine how many people each post reached. The portion of greatest increase in people reached seemed to be correlated with adding pictures to the page along with general excitement about a new page for a business that people recognize.
This next graph is pretty neat, too.
This graph breaks down the demographic information, such as age and gender, of all the people who have “Liked” the Plathe Pumpkin Patch page. As you can see, more than 86% of the “Likes” are from females with 20.8% of them being between the ages of 35-44. This information can be used in the future to design other marketing material in a way that appeals primarily to women in the highest percent age groups. Great for any business to know especially if you are unsure of your primary target market!
These graphs are only a small portion of the information that is available through your Facebook page’s “Insights” tab. However, just a note: to have access to this information, you must be an administrator of the page and have at least 30 “Likes”.
I would love to keep spewing out other interesting things you can find on your Facebook page, but this post has already turned into somewhat of a novel. Thanks for hanging in there. 🙂 I hope you learned something new…and maybe even had a nerd-out moment.
*Note: This information about traffic/hits is also available on almost all websites…in fact, I have the stats available to me on this blog site (WordPress). It tells me how many people were on my blog, which post they spent the most time on, and how they found the link to my blog (i.e. Facebook, search engine, etc).
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